TikTok, with 2.6 billion downloads and 1 billion active users monthly, is the most popular app among millennials and members of Generation Z. Most TikTok users (around 90%) log in every day and spend an average of 52 minutes per day using the app.
When it comes to social media, TikTok has been a game-changer. Thanks to this platform, distributing natural-language content is quicker, simpler, and more accessible than ever. As a result, more and more influential people are turning to the platform to reach a wider audience, foster active communities, and disseminate their ideas.
A number of factors have contributed to TikTok’s meteoric rise in popularity in recent years. For example, both individuals and businesses are using the app. They are both creators!
1. Do what’s popular
The creators of TikTok are well aware of the fact that their app is wildly popular due to its emphasis on current trends. Therefore, the app takes advantage of this to further propel already-popular content to the top of the charts. In other words, videos that incorporate popular music, sounds, or hashtags tend to do better in the TikTok algorithm.
You may wonder, “How do I recognise trends?”
But there’s no obvious answer to that! Not all fashions can be explained, but many do have connections to real-world events and Internet culture. Whatever the source, you should always be open to and participating in the prevailing mood of the moment.
Increasing your chances of success if you do well. But that doesn’t mean you can’t share anything on TikTok. You have complete creative freedom; all you need to do is sprinkle in some current buzzwords, effects, or hashtags.
2. Utilize TikTok’s Instruments
TikTok is a revolutionary step forward for the video-editing industry.
People are always amazed by how polished and well-edited TikTok videos are. That suggests a lot of time is being invested in the process of creating and refining the content. Then, like me, you find out about the various tools available on TikTok and how simple it is to make your own videos.
Within the TikTok app itself, you’ll find a treasure trove of foot-tapping music, engaging video effects, and captivating audio clips. Anyone with an eye for originality can therefore create engaging and thought-provoking content by repurposing the readily available resources in novel ways.
Consider this: your goal should be to make content that is different from what others are offering. Millions of videos are uploaded to the internet every day, so it’s easy to get lost in the crowd. Nothing short of using the features available on TikTok will suffice.
3. Third, try to keep it as brief as you can.
As simple as it may seem, defining what constitutes a “short content form” in the year 2022 is a surprisingly complex task. Each social media platform has a different ideal video length. While a 6-second video is considered short on TikTok, 10-minute videos are not uncommon on Youtube.
You might think that a minute and a half isn’t enough time to convey much information. TikTok videos that go viral are typically even shorter in length.
If you want to get the most views and highest completion rates out of TikTik, one of the best pieces of advice I can give you is to keep your videos to a maximum of 15 seconds in length. TikTok’s algorithm will take these metrics into account to determine whether or not to recommend your video to other users.
When debating the best time span for a TikTok video, it’s also important to think about this other factor. TikTok uses video completion rate and watch time as metrics to determine a video’s content.
4. Communicate with the Viewers
In the past, communication was a central part of social groups. Traditional video sharing sites, on the other hand, paid less attention to user participation. So, tell me, what exactly is TikTok?
With this in mind, TikTok is a very forward-thinking platform. Indeed, it is a video sharing platform that promotes audience participation and dialogue.
The year 2021 marked a turning point in this regard with the introduction of a Q&A function on TikTok. This is a novel feature for a video sharing service because it allows viewers to interact with the creators of the videos they watch by asking questions and getting responses. Make use of this fact by creating more material and maintaining interaction with your current audience.
A video’s chances of going viral also increase as more people discuss it. Engaging with commenters and encouraging them to keep discussing your video is crucial. Comments are a fantastic way to engage with your viewers and attract real fans to your TikTok channel. TikTok users who have a viral video should not respond to comments too quickly for fear of being banned.
5. Connect with other users and work together on your TikToks
TikTok facilitates not only communication between users and content creators but also cooperation between different types of influencers and content creators. TikTok Duets is an excellent platform for teamwork of this kind. To create a duet, users can take a sample from another user’s video and add their own voice or other media to it.
As more and more people join TikTok, the challenge of finding the right influencer to work with grows.
The Mysocial Matchmaking function makes it simple to find, connect with, and work with other influential users. Like Tinder, but only for influential people, this is a cutting-edge app with a lot of potential.
Easily connect with other influencers and expand your reach to new audiences with Mysocial’s Matchmaking.