In recent years, TikTok’s popularity has skyrocketed, particularly among the younger generations (Gen Z and Millennials).
Your company should learn to use TikTok as a marketing tool if it wants to attract a younger demographic.
Over the past fifteen years, our team has helped thousands of entrepreneurs and small businesses build their visual brands on TikTok. We’ve frequently discussed TikTok strategies at webinars and conference talks and regularly help early-stage companies develop visual strategies for social networks like TikTok. By assisting over 100,000 different brands, we have gained a wealth of knowledge and expertise, all of which are included in this guide.
What is TikTok?
TikTok is a well-liked social media app in which users can view, make, and distribute short videos (typically between 5 seconds and 3 minutes in length) (usually from 5 seconds to 3 minutes).
The app’s access to a variety of effects and sounds encourages users to let their imaginations run wild.
TikTok has more than 1 billion monthly active users and is available in more than 150 countries.
Originally, TikTok was used primarily by individuals, but it has also become a successful platform for business in the past two years.
In what ways does TikTok function?
TikTok’s “For You” page is where users can find videos that are most relevant to them.
Based on a user’s preferences, history, and current activity, TikTok will suggest videos to watch. Because of this, users get a one-of-a-kind experience.
One can also discover new content by listening to popular songs or browsing trending hashtags.
When it comes to advertising and startup businesses, how can TikTok be utilised?
TikTok offers two distinct account tiers:
One’s own private ledger. Individuals should feel most at home in this space. This is a basic account without analytics or advanced functions.
Access to a Premium Account. This premium subscription caters to enterprises and content producers by providing analytics, insights, and other useful tools. It’s important to note that there are two distinct professional accounts:
Creators, this is TikTok. These accounts provide freelance artists with more features and options than personal accounts. Due to its lack of features useful to businesses, such as advertising, product reports, and business analytics, this account is not suited for commercial use.
Get familiar with the fundamentals of TikTok
Firsthand exposure is indispensable for full comprehension. Get the TikTok app and see what all the fuss is about. Explore the #Hashtags, #TrendingVideos, and #ForYou pages, and listen to the most popular and trending songs of the moment.
Make your own videos and experiment with TikTok’s video editing features. If you want to get better at making videos, use popular sounds or whatever you prefer. You can save these draughts in TikTok for future reference and don’t need to publish them.
Research how your competitors use TikTok
Once you’re comfortable with the app’s fundamentals, research how your rivals are utilising it.
Remember it’s a relatively new platform, so few competitors may be on it. It’s also possible that their TikTok account is inactive even if they do have one.
If so, research popular brands in related sectors to see how they’re promoting themselves on TikTok. Examine the tactics they employ in order to connect with their audience by analysing the way they react to changing conditions.
Figure out who you want to reach
Avoid the trap of over-relying on vanity metrics. Many views are great, but only if those views translate into customers. TikTok is used by businesses of all sizes to expand, not just to amass a large number of views. Having a large number of likes from the wrong audience is useless in promoting growth.
Asking yourself these sorts of introspective questions can help you produce work that will truly connect with your target demographic.
In other words, if you already have customers, you know exactly who they are. Only then can we ask if this demographic actually uses TikTok.
If you’re starting a new business, you’ll need to understand your target audience. Identifying your target market can be achieved through research techniques.
Identify your unique selling point
Competition for users’ attention comes from a wide variety of similar businesses, and the platform itself features a lot of irrelevant material.
- How do my offerings improve upon the market standard?
- Justification for purchasing the goods I offer.
- In what ways are my goods and services beneficial to others?
- Learn what makes your company shine and emphasise that in all of your marketing materials. Share the backstory of your company.
Too much time is spent by business owners and marketers pondering how they will use a social media site. They invest numerous hours, days, months, or even years into learning about the service, but never actually employ it.
Put an end to your perfectionist tendencies and your constant overanalysis.
You need to immediately begin producing content with your intended audience in mind.
You should make it easy for your target audience to locate you.
Getting your content seen by the right people on TikTok is easier than ever. Some suggestions to help you get noticed are as follows:
Hashtags offer the fastest way to get your content seen. Examples include trends, which attract a lot of attention and are often categorised by trending hashtags.
Sounds that are currently popular. Users can search for similar videos by clicking on the sounds used in their favourite clips. The ability to add trending music to video content allows businesses to better respond to consumer demand.
Let’s face it: on an ever-changing app like TikTok, it’s tough for a business to break through and become widely known.
The right marketing approach and some cautious experimentation, however, can help any business expand its customer base and boost its bottom line.