Tiktok’s Global Ambitions
The social network’s projections for 2023 are off the charts, but we have no reason to disbelieve them. After all, we’ve already witnessed the network’s swagger in 2022. One thing became very evident from all of these updates: TikTok isn’t just after advertisers; it wants everyone.
In preparation for an impending e-commerce blitz, the Chinese-owned corporation is apparently constructing fulfilment centres in two major American cities. The increasing audacity of it has had viewers on the edge of their seats. After such high-profile acquisitions, fans naturally wonder what lies next for the network.
Instagram: The Real Deal
In 2022, we scratched our heads for a long, trying to make sense of Instagram. All those new features made my head spin! More than anything else, though, I imagine the constant stream of suggestions and advertisements was annoying.
It was unfair to many people that you needed to use third-party programmes just to get a passable feed. What gives, Meta?
And yet, despite all of the damage it inflicted to Instagram, it remains the dominant platform for businesses today, suggesting that Meta had the data to justify its persistence. Millions of daily users, it is clearly quite popular. But here’s a nugget for the salespeople: The vast majority (83%) of these people are only looking for information.
What’s fascinating is that by the third quarter of this year, Instagram Reels had 220 million more users. In fact, video became so popular on the network that it automatically created Reels out of every single video. And if you haven’t already noticed, the app’s content suggestion system heavily favours Reels.
In July, interest in Reels reached an all-time high, shocking even Google Trends. As a marketer, you should take those as signs to dive headfirst into the Reel industry. The return on investment is the least of your concerns on such a well-established site.
It’s fantastic that rival sites are also improving their Reels offerings. Keep an eye on those watermarks; cross-posting might be simple and cut your work in half.
Focus on creating material that will stand the test of time. Keep up with what’s popular, but maintain a video approach that will have just as much influence next year as it does now.
And as usual, make the most of every helpful piece of technology to ensure your process runs smoothly. It’s called intelligence, and it leads to more efficiency and better outcomes.
Put a Social Stop to It
At any moment, any company may experience a crisis, and few few would be prepared for such an event. These crises will inevitably become viral on social media, and we all know how that ends. If you aren’t keeping an eye on your channels, irreversible harm might be done to your brand.
A large majority of firms (88%) say they want to get better at crisis management, and an even larger majority (89%) say they need to learn more about social listening. Regardless, from the dawn of commerce, one constant has been constant: consumers want honesty and openness.
Another study found that customers had high expectations that brands and retailers would respond to complaints within 30 minutes via social media. Also, it’s only right. When brands have a crisis, they must first acknowledge it internally before going public with the issue and working to resolve it.
Evidently, the impact of social media on brands goes beyond that. Because of this, brand responsibility has increased. As a marketer, you need to act quickly to protect your brand’s integrity.
When sales are simpler to generate through your channels, customers will anticipate easier access to support. Again, that’s the fair thing to do.
If you haven’t seen any updates to your LinkedIn feed lately, you aren’t looking. In reality, “changes” may be an insufficiently strong word to characterise what is taking place. There’s a movement afoot, and if you didn’t know better, you could believe you were browsing through your usual chilly and businesslike Facebook page.
They haven’t merged, but the tone of the messages is starting to seem familiar. We question if “revolution” is still an adequate term to describe the recent spate of CEO pet selfies, rants against gender inequity, and “coming out” of couples. However, LinkedIn has evolved beyond its former self.
Whatever it may entail for the corporate world, it’s a win for marketers in the long run. They need to. Whether it was the epidemic that finally pushed individuals over the edge or a change in LinkedIn’s algorithm, the platform is now another chance to be seen.
It has far greater engagement rates than even Facebook. We don’t see this trend abating anytime soon, what with LinkedIn introducing Audio Events, a podcast network, carousels, and response buttons.
The Decision to Buy Social Media or Not
Not very long ago, purchasing via social media pages was all the rage, and China was its undisputed ruler. Meta discontinued Facebook’s live commerce features, as well as Instagram’s Shop tab and affiliate product tagging option, after they failed to gain traction in North America and Europe. Everyone else eventually did the same, and now there are no bitter feelings between anyone.
Finally, they aren’t ready to be completely transparent about their financial situation on social media. In other words, if you pay attention to these “signs,” you’ll have a better shot at succeeding in social commerce.
In 2023, your social media marketing efforts should skyrocket.
To stay in touch with your target demographic, it’s important to keep searching, investigating, and monitoring your channels. Focus on what’s permanent, not the passing of time or the changing of the seasons. Maintain a single-minded focus on satisfying customers in the simplest, most genuine way possible.