The marketing environment on social media is always evolving. Avoid relying on strategies that brought in viewers in the past because they may not be as effective in attracting new ones in 2023.
However, you must adjust to the constantly changing social media landscape by including novel strategies in your overarching plan.
Since making an impact on social media is a must for any company’s marketing strategy, it’s no surprise that a lot of effort is being put into developing a social media presence.
With its massive user base of over 4 billion people, social media has tremendous potential for business-to-consumer enterprises. As a plus, 70% of B2B marketers who use social media report increased sales as a result.
What a wonderful thing! How do you distinguish yourself from the crowd?
The increasing number of potential buyers and sellers on social media makes it challenging to pinpoint a single social media marketing strategy that will increase brand recognition.
Check out these strategies for using social media, and we’ll talk about them.
1. Pick the Platforms You’ll Use for Social Media
Each month brings yet another social media platform to the masses. There’s a strong temptation to try out each and every one of them, but please resist the urge!
Let’s take a moment to consider the following numbers regarding social media before we continue:
- In the United States, 81% of adults are also Facebook users.
- The Instagram community is predominantly comprised of users between the ages of 25 and 34 (31.2%).
- If you want to network with larger companies, Linkedin is where you need to be. There are 65 million decision-makers and 10 million C-suite executives to be found on LinkedIn.
- Twitter is especially popular among the young; 27.9% of its global user base is comprised of people aged 18-24.
See, every platform has its own quirks, and if your intended demographic, objectives, and key performance indicators (KPIs) are a good fit for what the platform has to offer, then you’ve found a home run.
TikTok users, for instance, are more visually oriented and want to see entertaining content, while Linkedin users are business-centric and respond more to educational content.
While opening a social media account costs nothing, the time and money required to keep it active and promote your brand effectively can add up quickly. Do your better to make an educated decision.
2. Hold a competition via social media.
Online contests are a lot of laughs.
And they contribute significantly to increasing participation, popularising your brand, and influencing your bottom line. Who doesn’t want to get rewarded for doing something silly?
Wishpod found that the conversion rate for contest call-to-actions was 3.73 percentage points higher than for other CTAs.
Ready to get started?
Determine your desired outcome(s) before launching your competition. Is the goal to increase leads or product knowledge or customer involvement?
Now that you know what you want to accomplish with the contest, you can start coming up with creative ways to achieve that end.
The prize you offer should reflect the interests of your intended audience. This will improve your competition’s odds of reaching its objectives.
That done,
Contestants need to know exactly how to enter, how the winner will be selected, and if there are any prerequisites or restrictions to entering.
Examine the renowned #canvadesignchallenge on Canva. Visually appealing contest announcements, clearly stated rules and prizes, and regular use of the contest hashtag are all lessons we can take away.
3. Participate in Storytelling
Social media platforms are a wealth of data. As a result, you shouldn’t be shocked if your content begins to resemble an imitation of your competitors’ content.
Repeatedly posting links to the same “Buy this,” “Limited offer,” and similar articles is not the way to go. You need to inform without boring, or at least without boring the reader.
To get noticed by your intended audience, you’ll need to go above and beyond the norm. What’s more, it’s called “Storytelling.”
Using stories on social media will give your content more personality and help you connect with your audience on a deeper level.
It entails making and disseminating materials that interest people in your brand or message.
Patagonia is one company that has figured out how to use stories to build its brand. Photos and testimonials from satisfied customers who have used the products in extreme conditions are frequently featured. Patagonia’s ability to connect with its target market of outdoor enthusiasts and demonstrate the products’ durability and functionality is greatly enhanced by the telling of these stories.
The value of narrative in online social interactions:
To begin with, content that centres around a narrative develops a deep emotional connection with the target demographic and fosters a sense of belonging.
The algorithms that determine what your followers see in their feeds give more weight to narrative-driven posts than promotional or link-heavy ones.
4. Work together with key opinion leaders.
Influencer marketing’s significance to the success of social media campaigns cannot be overstated.
Based on the data, it seems that the vast majority (93%) of marketers have used influencer marketing. You should take the plunge and stop sitting on the sidelines with the other 7%.