If you’re a custom home builder or remodeler in today’s highly competitive market, you realise how important internet marketing is. However, it may be challenging to identify which strategies are useful and which are a waste of time and money when there are so many to choose from. If you own a custom home construction or remodelling company, this manual will show you how to use internet marketing to its fullest potential.
Know Who You’re Talking To
If you know your audience well, you can tailor your online presence and content to them and increase your chances of making a sale. You should begin by learning as much as possible about your intended audience’s age, gender, geography, income, and hobbies.
Make an Interesting Website
After you’ve settled on your ideal clientele, it’s time to establish a web presence. Digital marketing relies heavily on your website. It should be simple to use, aesthetically pleasing, load fast, be mobile-friendly, and provide all the information potential clients need to make an educated decision about using your services. Include high-resolution images of completed projects, testimonials from satisfied clients, and in-depth explanations of the services you provide.
SEO (Search Engine Optimisation): #3 Invest
What matters most to search engines like Google is how well optimised your website is. The more people that can find your website, the more visitors it will get. The more people who visit your site, the more chance you have of making a sale. Best practises for search engine optimisation include things like using keywords effectively, optimising your site for local SEO, making content that is useful to your audience, and gaining links from other sites.
Using a Google Business Profile to Boost Your Company’s Exposure
Creating a Google Business Profile is a fantastic strategy to boost your company’s exposure in nearby search results. The local algorithm takes into account a number of contextual parameters. Your company’s profile on Google Maps or the Local Map 3-Pack might be seen by potential consumers searching for a house builder or remodeler.
Information about your company, including contact details, business hours, services provided, and more, may be uploaded to a Google Business Profile. Photos and movies can be included as well to demonstrate your abilities. Potential clients will have an easier time finding and contacting you if your Google Business Profile is well-optimized.
Use Blogging and Content Marketing as Part of Your Strategy
Reaching out to potential consumers and earning their confidence through content marketing is an efficient strategy. Blog entries, videos, infographics, and other media are all acceptable kinds of content. Topics that are valuable and interesting to your intended audience should be the ones you write about. To improve your content’s visibility in search engine results, you should also use relevant keywords about your services.
Many builders and remodelers boost their traffic by at least 25-50% in under a year by optimising their website and SEO and writing 1-2 blogs a month concentrating on important concerns or queries buyers have. If you stick to such a programme, you may expect your website traffic and leads to increase by a factor of two to three within two to three years. What’s more, this method has the potential to increase by a factor of two or three the monthly quality leads you receive.
Show Social Acceptance
For construction and renovation businesses, social proof is an invaluable asset. Potential clients’ confidence in your business might be boosted by hearing about the great experiences of others with your organisation. Reviews, testimonials, and case studies from satisfied customers may all serve as social evidence.
Use Networking Sites
Building ties with potential clients via social media is a smart strategy. Business news, finished projects, and consumer interaction may all be spread via social media. In addition, it’s a powerful tool for gauging client satisfaction and gaining loyalty.
Keep Your Name in Front of People by Using Email Marketing
One of the best methods to reach out to present and potential consumers is through email marketing. The trick is to compile a real database of email addresses. Email is a great way to disseminate information like newsletters, company announcements, and showcased works.
Spend money on paid advertisements
Paid advertising is an effective method of getting your business in front of people who are already interested in what you have to offer. Ads on Google, Facebook, NextDoor, Yelp, and Instagram may help you reach your ideal customers with the right message.
Assess Your Progress
Measuring the performance of a digital marketing campaign is the final phase. It’s crucial to monitor the efficacy of your digital advertising campaigns. Finding out what is and isn’t effective can allow you to fine-tune your approach. Website visits, new leads, closed sales, and return on investment are just few of the data you should monitor.
You may improve your custom home construction or remodelling company’s internet marketing strategy by following these techniques. You can expand your consumer base and boost your revenues with the appropriate strategy. Don’t know where to begin? Get in touch with us for a complimentary digital marketing analysis and bid.