You inquire as to what a social media calendar is.
Just remember that this is one of the most vital parts of your social media marketing arsenal. It’s like having a road plan for your complete social media strategy, helping you not miss any opportunities to promote your business. You (or your social media administrators) can see everything that has to be published at a glance, ensuring that nothing slips through the gaps.
Your social media content strategy may run like clockwork with the help of a simple schedule. When you have time to plan ahead for many weeks, you never have to worry about scrambling to come up with material at the last minute and are almost never caught off guard. In sum, having a calendar can help you save time, effort, and money while while attracting a larger audience with well planned content.
Feeling lost about where to begin?
Do not fret; it will all work out. You may construct a reliable social media schedule with the aid of the many available resources and templates.
But, there are a few things to think about before you begin creating your calendar templates:
Who is your target demographic, and what medium do they use?
Determine which social media network your target audience uses by thinking about who they are. If you run a business-to-business enterprise, for instance, you could find success by advertising on LinkedIn. When it comes to business-to-consumer marketing, you can’t go wrong with Facebook and Instagram.
Think about which social network will attract the most attention and drive the most people to your website. If you have the time and energy, you may try posting on all of them to see which one gets the best results. Nonetheless, it can be a time-consuming procedure to adapt social media material for each platform. It is suggested that you prioritise the platforms that will have the most effect on your business.
In other words, what should you be posting?
Although it may seem apparent, we feel obligated to stress the need of maintaining both variety and consistency in your social media postings to ensure that your business is consistently represented. There is a reason why people have chosen to watch you.
If you run a restaurant, for instance, you should post food-related material since your followers will anticipate it. It doesn’t mean you can’t have fun or observe special days on social media; instead, it just means that you might want to consider posting images or thoughts linked to food. There has to be a wide range of content types in your mix, from curated articles and videos to news items and instructional resources to user-generated material and live events.
How will you best achieve your objectives with this content format?
It’s not hard to figure out what content format is best once you know what kind of material you need to make and what platform you’ll be doing it for. You can pick from four different standard formats:
Keep your social media material interesting and engaging in all forms of text.
Pictures – Single pictures or slideshows.
Advertisements and live-streaming video are examples of videos (and is often the highest viewed content).
In this context, “links” refer to the URLs that may be clicked to reach your site or other external resources.
We advise you to submit material in a variety of forms rather than settling on a single platform. But, remember that some formats will be more crucial than others depending on the social platforms you choose.
Once we’ve determined the content kind, the next question is how often and when to release it.
Timing
Your social media schedule needs two main categories of posts: event-based and evergreen.
The cornerstones of your publishing schedule are the event-based pieces of material it contains. The first step in starting a business is to fill up a calendar with important dates like holidays, industry conventions, and anniversaries. Your evergreen content is the next phase, and it’s just as crucial. During the year, you can keep your audience engaged by posting content like instructional videos, guides, and product adverts. Timeliness is less of a factor when it comes to where you put your evergreen content.
In what ways should you utilise your calendar?
There is a whole universe of cultural moments that you should always be on the lookout for in addition to your own company events like sales, promotions, anniversaries, new product releases, and clearances.
High points in culture
When “brands and trends converge,” cultural moments occur, says Adweek. It’s a strategy that incorporates a major online or offline cultural event into a marketing campaign. Please put these dates on your calendar right now.
These moments are precious because they allow us to reach an already-interested audience. Holidays, athletic events, award ceremonies, trends, elections, the opening of the new season of Game of Thrones, and even social concerns all provide us the opportunity to ride preexisting trends and have a virtually certain marketing effect.
Let’s break it down by category:
Celebrations rooted in history and custom
These classics should not be forgotten
Celebrations that have been observed by many civilizations for centuries, long before the term “marketing strategy” was coined, can have a profound effect on your target population. A lot of clients are influenced by their faith and tradition while making purchases, so you might want to pay attention to these times.
But it would be foolish for any company to ignore the promotional potential presented by holidays like Christmas and Thanksgiving.
The major leagues
It’s times like this that get people talking. The Super Bowl (4.8B Twitter impressions) occurs annually, and the presidential election occurs every four years.
Yet, we can anticipate their emergence, and we want to capitalise on the trends that thrill so many of our fans and subscribers. Internet culture revolves around these moments, so our silence during them would be a grave oversight.