Instagram is a picture and video sharing platform used for social networking. About 80 million photographs and videos are uploaded to Instagram every single day.ReviewPro claims that since Instagram’s debut in 2010, a wide variety of promotional strategies have been developed for the app. It’s a straightforward tool that can do wonders for a hotel’s advertising efforts. As much as 65% of the population has been shown to learn best through visual means. You may attract more potential guests to your hotel by posting attractive, genuine photos of it on Instagram. You’re losing money by not starting up right away.
Being aesthetically beautiful is crucial in the hospitality sector because it encourages potential customers to book a stay at your hotel. Most hotels already have stunning images to promote themselves; now is the time to upload them on Instagram. Instagram allows users to apply filters to their images, but a new study found that posts without filters received more likes from followers on average. Instagram filters are nothing to be terrified of. Since every Instagram profile is different, you may organise your images anyway you choose.
It’s also a good idea to make a special hashtag for visitors to use when talking about the hotel on social media platforms like Instagram. That way, prospective visitors may peruse the hashtag feed to get a sense of what previous guests’ stays were like at your hotel. Verify that your users are willing to have their images reposted on the hotel’s official Instagram account. Guests checking out your profile will appreciate seeing more than simply images of the hotel itself. In addition, feel free to share images of the neighbourhood surrounding the hotel. The vast majority of prospective visitors want to know what they may expect from their stay at your hotel.
Hubspot reports that Tuesday through Friday around five in the morning Central Daylight Time is the sweet spot for maximum engagement. People are more likely to interact with your posts between the hours of 11:00 AM and 3:00 PM CDT on weekdays. Be genuine and only upload photographs at peak periods, or else your account will appear like spam. You can’t forget the hashtags. They’re going to be the driving force behind getting your message out there. Your post should appear on the feed shortly after the user has opened it. This will be affected by four variables: how often it is used, how well received it is, when it is shared, and how large and influential your audience is. This may sway a customer’s decision between staying at your hotel and another.
Finally, it’s time to put your hotel’s marketing expertise to good use and start spending time and energy on Instagram. Neither your time nor money is wasted. Visual promotion of your hotel is a great way to reach a newer, more tech-savvy demographic.