Twitter has been a major player in the social media world for years, yet there are still marketers that don’t fully grasp the platform’s potential (or how to use it).
This is especially true if you want to amass a sizable following.
Modifying your Twitter approach in even modest ways will help you attract dedicated readers who will share and discuss your tweets.
Gaining organic followers allows you to communicate with a dedicated audience that is more likely to become paying customers.
1. Get in the habit of regularly responding to and re-posting tweets.
Twitter is all about being approachable and having informal discussions with your followers. Several companies who are just getting started with Twitter make the mistake of constantly talking about themselves and using industry jargon in all of their tweets.
Yet, interacting with your current and future followers is essential if you want to grow your Twitter following. It’s important to keep these interactions genuine and devoid of sales pitches.
The popular skincare line Olay always addresses customer concerns and feedback. It’s worth it in the long run, as it can attract more customers intent on interacting with your company.
Also, there is a lot of back-and-forth banter on the social media platform. If someone follows you, you should check out their profile and follow them back if you find their work interesting. Remember to include the user’s name when responding to a tweet.
2. Second, always provide high-quality information.
Companies that consistently release useful content tend to attract and retain a larger fan base. New information is always interesting to readers, so the more of it you can publish on Twitter, the more followers you’ll gain.
When writing your content, remember the 80/20 rule. Eighty percent of everything you publish should be completely educational, while the other twenty percent might be promotional. Also, it’s a good idea to mix up your material by include both text and images. Visuals are engaging and can increase the number of people who view your posts.
3. Keep an eye on hashtags and breaking news
It’s official: the tiny pound sign on your phone is becoming a major part of the digital world’s culture. Hashtags help organise the seemingly unending stream of tweets and increase the chances that your own tweets will be seen by the right people. Using relevant hashtags in your tweet increases the likelihood that it will be seen by other people using those hashtags.
To make the most of hashtags in your social media postings, you should monitor the most popular hashtags and utilise those that relate to your company. Use a few (keyword: a few) relevant hashtags while sharing your material online. Please don’t go crazy.
You should also monitor hot subjects and make an effort to share content that pays tribute to local happenings. This will show your following that you care about the world outside of your own domain.
4. Talk to influential people on Twitter.
Use Twitter to find influential people in your field and engage with them. Include them in your postings and start discussions about your brand with them. These influential individuals will spread the word about your Twitter account by sharing your material with their followers. The ‘Who To Follow’ lists on Twitter are a fantastic tool for anyone who isn’t sure where to start looking for influential people.
One of the most effective ways to increase sign-ups and downloads is to have a well-known person recommend your product or service. A poll by Augure found that Twitter is the greatest platform to network with influential people in your field.
Sum up
Marketers looking to promote themselves or their products have a plethora of options on Twitter. The trick is to keep an eye out for new ideas and trends that might be incorporated into your marketing plan, and to manage your Twitter account accordingly.
Don’t forget these 5 management tricks for Twitter as you set out on your quest to get more fans. Follower counts rise when you post interesting material, interact with other users and influencers, and contribute to the Twitter community.