It takes a lot of work to make a compelling social media post. You put in a lot of time and effort designing captions, selecting hashtags, and making creative photos that send the right message about your company to your audience, only to have your efforts stymied by the arbitrary rules of various social media sites.
The appropriate length of social media posts is hard to keep tabs on because there is no universal standard across all networks.
However, it’s easy to feel frustrated when planning social media posts that run over the word limit or upload photographs that don’t appear as beautiful as they might online.
This article contains the optimal length for posts across the Instagram. If you want your social media postings to stand out, you should consult this handy advice before your next campaign.
Recommended Instagram Post Length and Character Restrictions
Instagram posts compete with those from thousands of other marketers for users’ attention. Humans can only focus on one thing for around 8 seconds at a time, therefore there is a certain period of time in which you can capture their interest. While competing with so many other businesses, differentiation and attention-getting tactics become increasingly important.
To a large extent, this “something” involves finding the optimal size for your post, which both encourages others to interact with it and gives them the information they need. Find out the optimal number of words for your Instagram posts in terms of aesthetics and engagement here.
How long is Instagram’s time limit for a video?
If you’re a social media marketer who wants to get the most of Instagram, you should be thinking about making videos. The ideal Instagram video duration is contextual, based on the content of the videos you plan to share.
Time Limit for Instagram Videos
With Instagram, the duration of a video in a feed is often displayed in the top right corner. Instagram videos have a time limit of 3 seconds to 1 minute. Videos longer than 60 seconds can be uploaded by cutting out unwanted parts and then previewing the result.
But Instagram videos would lose most of its viewers after the first minute. So, it makes complete sense to limit Instagram infeed videos to a maximum of one minute in length.
The optimal length for Instagram infeed videos has been found to be 26 seconds. Instagram users will be more likely to watch videos if they are educational, well-produced, and concise.
The length of a video posted to Instagram Stories
Instagram stories videos with extensive editing capabilities disappear after 24 hours. Depending on Instagram’s algorithm, each Instagram story you publish can last no more than 15 seconds.
Instagram will split up any video for your story that is longer than 15 seconds but shorter than one minute into multiple 15-second clips. A video longer than one minute can be published to your story, but only after being manually cut into one-minute chunks.
How long can a video be on IGTV?
You may also share lengthier videos on Instagram. As videos on Instagram TV. Tutorials and other forms of descriptive writing, like this, work very well here. Instagram IGTV videos can be anything from 15 seconds and 10 minutes in duration. Videos up to 60 minutes in length can be uploaded to Instagram provided you have a verified account or a substantial following. Yet, studies show that videos between 2 and 5 minutes in duration have the highest engagement rates on IGTV.
Ad Playtime on Instagram
Instagram video ads can be anywhere from three seconds to one minute and twenty seconds in duration in the feed, and up to sixty seconds in length in stories.
Instagram advertising come in the form of stories, which are collections of “cards” that may display either a 15-second video or a single photo for 5 seconds. Up to ten cards can be used in an Instagram story ad, but only the first three will appear in the Instagram story stream. Following that point, the audience has to actively choose to keep watching by tapping a button.
How Long Are Typical Reels?
Instagram’s reel feature debuted with a 15-second duration limit, which was quickly increased to 30 seconds a month later. Instagram just increased the duration of its reels to 60 seconds, giving artists a bit extra breathing room. They still choose reels that are about 15-30 seconds long.
Time Limit on Instagram Live Streams
Promotion of items, behind-the-scenes looks, live event or product launch buzz, and Q&A sessions are all excellent uses for Instagram Live. After the first 60 minutes, Instagram only allows you to go live for a total of 4 hours. Instagram claims that this will make it easier for online teachers to hold uninterrupted courses.
Duration of an Instagram Story
When it comes to Instagram Stories, a completion percentage of 80% or higher is achieved with between one and seven posts. The percentage of uploaded tales that are read goes below 70% after the seventh one, and continues to fall as more and more stories are added.
According to Mashable, 100 recordings, videos, or photographs may be uploaded to Instagram at once for use in the app’s “stories.” Yet, there is no restriction on the daily story output. There’s no need to post more than 15 tales in a day, even if you have a lot of material to contribute.
The Ideal Instagram Soundtrack Length
If you’re using a still image to tell your tale, the soundtrack can only play for 15 seconds. If a video is being used, the soundtrack will continue to play for its entirety. If you want to shorten or lengthen the song, just click the corresponding number to the left of the playhead.