However, most companies fail to make the most of Instagram pages or stories because they are unsure of how to create Instagram Highlight Covers that attract followers. Companies often assume that a clever slogan or hip logo is all they need to succeed. Having a brand page set up is essential, but is it all that has to be done? The success of your business on Instagram depends on the quality and quantity of your Stories, Highlights, and Instagrammable events.
Instagram Highlights: What Are They?
Even though anything older than a day is considered ancient in the social media landscape, Instagram highlights are very new. Instagram highlights debuted in 2017, however the feature is still widely underutilised.
Instagram’s social features and interactivity are great, but you should be more interested in the platform’s commercial potential. Your bio, logo, and Instagram Stories Highlight are always displayed at the top of your profile when viewers visit your page. It’s right in the centre of your website, where it may perhaps encourage a lot of clicks.
Instagram’s Top Features: Industry Standards
These standards have been refined via a lengthy process of experimentation and trial and error.
- When a person reads your profile, they will only be able to see the first four highlights. All other profiles will still be accessible, but they will be shifted to the right side of the display. Therefore, prioritise the space given to the narratives you wish to promote.
- We also learned an excellent trick: you may include the same amazing tale in many Highlights.
- You should think about using a certain technique while making the Highlights. When making a banner, the oldest highlights will be located on the far right. Therefore, when compiling highlight albums, do it with purpose.
Make the least important album highlights first, and save the most important for last so that they don’t get lost in the shuffle.
- Highlight covers should always have a clear, relevant name and image. It has to have brand awareness and be easy to identify. Make a name for yourself and get noticed in this setting.
- Create in-story links that bring readers to your website to further your marketing efforts. You’re welcome to share the featured articles with your email subscribers and blog readers.
- Strategic marketing of oneself is best promoted through social media marketing, and Instagram in particular. You may fine-tune your Instagram Highlights to better suit individual accounts by leveraging the answers to your Stories and assessing unique engagement and specialised demands.
You can improve your Instagram Stories engagement by tailoring your content and messages to the audience you’re trying to reach. In this way, you may experience very efficient advertising.
Do you really have a company if your brand isn’t on Instagram? Not for the one million users who regularly use Instagram to look for new services and content.
Your profile boasts thousands of amazing tales. How exciting! However, your audience won’t know about them until you tell them. Your Instagram Highlight stories will reveal the success or failure of your business meeting or beach bash.