The days of your performance being revealed solely through the number of likes and comments are over. Even more so on Instagram, marketers are exposed to fresh features on a regular basis.
Therefore, you can’t simply rely on superficial metrics to determine if your current Instagram marketing strategies are successful.
When running a business, it’s important to be selective about the metrics you choose to monitor.
In this article, you’ll learn about the most useful metrics for social media, which will guide your future choices. Monthly and quarterly key performance indicator reports can include whichever metrics you deem most important.
But first, let’s cover the fundamentals.
Analytics for Instagram: What Is It?
A viral video with a staggering number of likes was shown to you. You have a meeting with your marketing department and decide to take part, but this time add a branded spin.
You hit “post” with bated breath, and now your stomach drops at the response. That begs the question: why?
The data you collect on Instagram can reveal why. Keeping tabs on your Instagram analytics will show you when your target audience is most active, what kind of content they like to see, and how successful your account is.
Instagram analytics reveals tendencies and patterns that should be taken into account when developing a content advertising strategy.
Now that you know how valuable this is, let’s examine your options for gaining access to it.
Free Instagram analytics and how to access them
When you switch to a business or creator profile on Instagram, you’ll be able to see analytics for your shared content. Instagram business and creator accounts are the only ones that can view analytics.
Once you make the change to a business or creator account, the process is straightforward. Simply navigate to your profile and select the Insights tab to view your personalised data.
You can also choose the Get Insights option by tapping the three-dot menu. Selecting this link will take you to a page containing the following data:
- Some recent examples: Exhibits a rise in the account’s performance over the past 90 days
- The Big Picture: What We Learned Detailed breakdown of accounts reached, active users, and total followers.
- Sharing content you’ve created: View your boosted and promoted content across feeds, videos, and stories.
By selecting View Insights, you’ll be able to examine the following data about your posts, stories, and videos:
- Total number of accounts: all the accounts that have seen your content at least once.
- Unique accounts that interacted with your content is what we call “engagement.”
- Exchanges in the content: Ad: The various ways your audience has engaged with your content, such as liking, commenting, replying, etc. Information about promoted content
- Plays: The total number of times a video has been viewed, whether by default or by the user.
Keep in mind that you can only view them through the Instagram mobile app.
Important Instagram KPIs to Keep an Eye On
You just need to hang on! Did you really believe that was it?
We haven’t even begun to scratch the surface. Here are some metrics you should prioritise based on the content you regularly post:
1. Insights into Instagram Statistics for Feeds
To view statistics about your feed, please go to the bottom of the page and click on Content you’ve shared. The following statistics will be displayed:
- To see how many people shared or liked a post, use the term “likes.”
- The total number of comments for a given post.
- People who follow you, or your follower count
- An individual’s post’s level of engagement is measured by how many people viewed their profiles or clicked on links in their posts.
- A post’s “impressions” are the total number of times it was displayed to a user after they clicked on your profile, a hashtag, their home page, or another method
- Impact: The total number of times people saw one of your posts.
- Amount of times your comments were bookmarked for later use.
- Deliveries: The total number of times users sent one of your posts to their friends via text message.
- Playbacks: The total number of times your videos were watched online.
- Clicks on the “Get Direction,” “Email,” or “Text” button that appears at the bottom of your posts
The best way to encourage your audience to save your content is to highlight it and call attention to it with a “Save” button. It’s clear from this that you need to prioritise these types of articles in your editorial calendar.
2. Statistical measures of reels
Click on the three dots that appear on the reels to see the corresponding numbers.
- The total number of votes a given reel has received
- Reel-Specific Comment Count: Total number of comments for that reel
- What is the total number of times your reels have been saved?
- How many times your reels were viewed and how many times they were commented on, liked, shared, etc.
- Total number of times your videos were viewed by different people.
- To better understand what kinds of content on your reel have the potential to go viral in your community, keep an eye on the Reach metrics.
Learn whether the most clicks are coming from a snappy product review or a trendy hook phrase.