Instagram has overtaken Twitter as the most popular social media platform, with about a billion monthly active users (excluding YouTube). With the sheer volume of users, it’s no surprise that many businesses have found significant success in promoting their brands and increasing user engagement using this platform.
Yet, Instagram is generally seen as useful for little more than increasing interaction.
You know that you need to invest in advertisements if you want people to keep coming back to your website and reading your articles.
Since only your profile page on Instagram may contain links, this makes perfect sense. Instagram users might be influenced by advertisements.
Do you want to know how to promote your blog and get more people to read your posts on Instagram without breaking the bank?
Now, you can utilise Instagram to increase not only your number of followers but also the number of visitors to your site.
Be sure to check your bio link often
Start with the one location on Instagram where anyone can make a link that really works:
What’s up, bio?
If you want to share a link on Instagram that your followers can actually click on, you’re out of luck.
If you don’t, they’ll have to manually copy and paste the URL, which, let’s be honest, many people probably won’t bother to do.
Having only one anchor point reduces your flexibility significantly.
Want to boost traffic to your site in general? This will result in less targeted traffic to individual blog entries.
Want to boost awareness of a specific blog post? What if no one is interested? It’s possible that you’ll drive away regular visitors to your website.
And now, what do you do?
The majority of businesses just stick the link in their bio and forget about it, expecting it to generate traffic on its own.
More traffic can result from this strategy, but if you’re using Instagram for anything meaningful, you’ll want to narrow your focus.
One method is to change the link whenever a new Instagram post is made public.
As you can see, this is a simple and free technique to drive more traffic from Instagram to your blog content.
But how can you reliably maintain a clickable link in your bio?
It becomes tough when you start updating links on every article, or even forgetting to do so. If you blog regularly, you may be changing your bio rather often.
If you decide to go this path, changing your bio should be a regular part of your blogging routine, and you might even explore utilising Instagram as a traffic engine for only portion of your articles.
An alternative is to use a programme like Link In Profile, which converts your Instagram feed into a clickable list of links.
Using a picture from your most recent blog article and resizing it for Instagram before adding a pull-quote or caption is one easy way to do this.
Include a call to action in the caption of your image post, such as a link to your profile or the names of people you believe would be interested in seeing it.
And don’t forget, by using a link shortening service like Bitly when include a link in your bio, you may get useful information about how people are engaging with your material.
A gentle prod might be just the thing to get people to do what you want them to do on social media, such as click a link or tag a friend.
Use Instagram’s “View More” button for longer stories
With the addition of location tags, stickers, photo/video capability, and a livestreaming option, Instagram Stories has quickly gained popularity since its release in late 2016.
And how exactly can you utilise Instagram Stories to increase click-throughs to your blog?
Well, this function provides an extra, immensely useful advantage in terms of traffic:
A new platform for link-sharing!
Instagram Stories is a great location to promote your new blog posts since it allows you to embed external links.
Convenience like this may result in a significant rise in clicks to your bio, as visitors won’t have to leave what they’re doing to visit your profile.
Introduce a Link Teaser into Your Videos
Instagram users love watching videos, and you can use that to your advantage by adding links to your captions.
You may promote your links in a video without their feeling as pushy as they would in a regular article.
If someone is interested enough to watch to the conclusion of the video (when the URL is revealed) then they are already pre-qualified as someone who is interested enough to visit the site.
Get in on the action with IGTV
Prefer watching in real time? Links to your material may also be disseminated via IGTV (Instagram TV). An IGTV video is a post that was originally broadcast live and then archived. The caption of your IGTV video can have clickable links.
To get people talking about your recent blog article, try condensing the most important points into a 10- to 30-second video.
Make sure the video has a clear call-to-action that sends viewers to the page you want them to visit, and use a simple, memorable URL.