Brands need to cultivate online advocates who will speak favourably about their goods and services. In addition, customers have several options for posting their opinions, both favourable and bad, about your items. While some customers may be posting feedback on Amazon, many more might be doing it on other sites. Therefore, you should always be one step ahead of the curve.
Facebook is one of the finest places to solicit and gather positive evaluations from customers and users.
The Importance of Facebook Recommendations for Your Company
Did you know that the EdgeRank algorithm determines what a person sees in their News Feed on Facebook? Indeed, the material you publish on your Facebook Page can be affected by this algorithm, which is why it’s important for you to monitor the algorithm’s impact on your content’s reach as a marketer.
The Facebook Suggestions You Make Are Only Seen To.
Only Facebook Business Pages that enable Facebook Recommendations will display a star rating, and even then, a Business Page could not have a rating if it hasn’t yet gotten enough recommendations.
A customer’s suggestion, on the other hand, may be tailored to reach just the people they want to hear about a certain firm. If a Facebook user submits a suggestion but only wants their friends to see it, then only their friends will be able to view it. Your Company Page’s total rating takes into account just the suggestions that have been placed for the ‘Public’ to see.
Activating Facebook Suggestions for Your Company Page
In order to allow reviews, go to the Facebook Recommendations section of your Business Page’s settings.
Please take note that the Reviews tab has been removed and this section has been added. Facebook users also don’t only provide a star rating anymore. Instead of just clicking the “recommend” or “not recommend” button, users may now provide more nuanced feedback by typing in detailed explanations and even uploading photographs and text.
Customers now have more channels through which to voice their thoughts and opinions on the products and services they have purchased thanks to updates made to Facebook’s reviews system that enable users to post suggestions. Although recommendations serve as a personal endorsement from your consumers, they will show up on your Facebook Business Page when they are made on public networks like Facebook.
Guidelines for Facebook Recommendation Requests
We’re all fans of Facebook recommendations. The issue at hand is how to go about soliciting Facebook endorsements.
There are a variety of approaches you may take to ask for referrals for your business, and doing so is not difficult. You can start asking for reviews in a variety of ways, such as by adding a pop-up notification to your online store asking satisfied customers to recommend you on Facebook, by running a promotion offering discounts to customers who make recommendations, or by including requests in your company’s email newsletters.
Management Strategies for Facebook Recommendations
Here are some pointers for reacting to customer reviews and recommendations, just as it is crucial to manage comments from your Facebook fans.
Be contrite and acknowledge your faults.
Have you recently suffered a critical review? If you want to keep the review from turning into an argument, an apology should be your first move. In case your company was at fault, please accept responsibility and express regret for the error in the answer to the review.
Focus on the task at hand without distractions
Take the dialogue offline and interact with the reviewer privately if you are dealing with a more severe issue, especially if personal information (an email, phone number, etc.) is necessary to fix the issue. By not talking about these sensitive matters in public, an internet catastrophe may be avoided.
Honor brand standards.
Whether you handle your brand’s social media accounts yourself or hire a full-time social media or community manager, everyone involved in representing your company online should be familiar with the protocol for dealing with customer feedback. This guarantees that a professional tone is being used during the whole conversation.
Demonstrate your gratitude
It’s always nice to hear “thank you,” regardless of a customer’s rating on Facebook. Reducing the quantity of negative reviews and reinforcing the positive attitude in favourable reviews may both be accomplished by expressing gratitude for the input you receive.
Finally, keep in mind the significance of customer evaluations, especially given the fact that 92.4% of consumers report being affected by online reviews when making a purchase choice. Consumers don’t purchase from businesses; they buy from other people, and the feedback they find online about the quality of your goods and services is a major factor.
Make use of Facebook’s recommendation features to your advantage. Follow the steps in this article to increase your Facebook Page’s rating, which will in turn increase your brand’s credibility and the number of consumers you attract.
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