Few musicians would say that online media is essential for spreading the word about their music. We used to have MySpace to interact with other artists & build a fanbase years ago. However, since its death, the process of establishing a network for music has flitted over numerous social media sites. Instagram appears to be the preferred social media platform for dream-pop musicians.


Instagram’s CEO, Adam Mosseri, has indicated that the site will undergo significant modifications. He stated that it would no longer be a picture app. Rather than that, they intended to pivot to an entertainment platform to stay up with TikTok’s development (and YouTube).

Instagram has previously altered its strategy in this manner by copying Snapchat’s stories. However, why is this modification essential to maintain TikTok’s growth? Instagram, in short, does not want to lag. To catch up, they released Reels in August 2020. How are they getting along? The interaction statistics of TikToks have Instagram users anxious. A TikTok video is twice as likely to get liked than an Instagram Reel. Additionally, they are nearly three times more likely to leave a remark on a TikTok clip. As a result, Instagram is altering its strategy.


If you haven’t started posting Reels videos yet, now would be the time to do so. To begin, we should presume that anything Instagram advises will be supported by the algorithms as well.

Instagram recently published six suggestions for content creators. These are Instagram’s “getting found in the Reels tab” tips. Reels that:

  • Are amusing and enjoyable
  • Are motivating
  • Utilize innovative tools such as typography, filters, and camera effects.
  • Utilize vertical video footage
  • Utilize music from Instagram’s music collection and unique audio that you produce or discover on Reels.
  • Are exploratory! Experiment with something new, be genuine and determine what works best for you.

Don’t share Reels that: According to a similar Instagram post.

  • They are hazy owing to their poor resolution
  • Are repurposed from previous applications
  • They are surrounded by a boundary when they are uploaded
  • Cover a lot of the pictures with text.
  • Violate Instagram’s Community Guidelines


If your music is available via streaming services, it will also be included in the Music Library on Instagram (unless you intentionally opted out). When you use music in a video clip, you will get compensated on a per-view basis. Therefore, try uploading your music video as a Reel & synchronizing the audio from Instagram’s music library.

Unlike TikTok, which requires you to utilize a 30-second to a 1-minute clip of your music, Instagram allows you to use any portion of your song. It is also true in the case of Stories and Reels. As a result, you would acquire more Instagram reels likes, thereby increasing your video’s probability.


Utilize Instagram’s IGTV feature and buy IGTV likes to post the complete music video clip on Instagram. You can post up to ten minutes on IGTV. You can share a snippet from your IGTV video, with the capability to swipe up to see the full version. Regrettably, there is no way to pay to promote the IGTV video (the same is true for Reels). However, given Instagram’s recent push on video content, you’ll want to stay ahead of the game.


Instagram’s focus is shifting away from images and toward videos. Utilize Reels and IGTV to promote music and band, in addition to the Stories and Posts you’ve been generating. Enhance your material with information and interact with the other bands & artists.

It is great to earn a living through your creativity but it is hard to find time in the day to accomplish all that needs to be done. Engaging your audience more effectively will raise the visibility of your brand, leading to more sales for your business. By liking, commenting, saving, or sharing your Instagram posts, you show your followers that we are interested in what you are posting. The small group of people who pay attention to you will be far more likely to buy from you or work with you than the large group of non-interested people. When you adopt this strategy, you will soon start attracting an engaged community of Instagram followers.

Find out what past posts got engagement

Having successfully engaged with other people’s posts and comments, let us examine your existing photos, videos, and stories to determine if any posts and formats have received more (or less) engagement than others.

It is important to establish a baseline for your engagement levels so that you can have a clear understanding of what “good” engagement looks like on your Instagram account. Your engagement will grow as a result of being able to make better decisions about what content to share. Once you post content that resonates with your audience, you can opt to buy Instagram likes monthly to get more profile visits and brand awareness.

Spend time to like or comment on five posts within your field

You should be social on Instagram in order to increase your audience and engagement. Engaging with other individuals is crucial to increasing engagement. In order to increase your followers on Instagram, you should be an active member of your community and actively engage with them. To do this, like and comment on their posts and perhaps send them a private message sharing your admiration and thoughts.

Engaging with existing conversations will demonstrate to others that you are thoughtful, trustworthy, and someone worth following, which in turn will translate into a superior response to the posts you make. Taking a look at your feed will help you find five posts you would like or comment on. Instagram can also recommend other hashtags that are relevant to your field based on the results of your search. If you search for popular hashtags relevant to your field, Instagram will suggest other hashtags that are relevant as well.

Respond to each comment or direct message 

When you start interacting with the posts of other people on Instagram, you’ll notice you are starting to see more accounts following you, making comments, and sending DMs. Please ensure that you respond to every comment and direct message that is received when someone engages with your content.

Should every comment and direct message be responded to?

Engagement is one of the most important factors Instagram uses to prioritize posts, besides building a strong relationship with your audience. As soon as the algorithm sees comments left on your posts, it assumes that those posts must be of greater interest, and it stimulates their promotion in the news feeds of your audiences. 

It does not have to take long to respond to each and every comment. Your responses can easily be shared each week if you take a few minutes. Regardless of how you express yourself in your writing, even a simple “like” or a heartfelt comment can go a long way in leaving a lasting impression. 

By adding interactive polls to your stories, adding questions to your captions, or asking viewers to respond to your videos, you can engage your audience to engage with you. 


It is essential to maintain consistency in order to grow your Instagram engagement. It is very important to know that there is no shortcut to growing a devoted and engaged following on Instagram. One cannot expect results from running through this plan just once. One likes, comments, or direct message can pave the way toward building the strongest audience relationships. Each week you must engage with other people’s content, reply to messages and comments, and keep track of which content is most engaging and what isn’t. Get started with your Instagram engagement and set aside one hour to run through the plan.

In the fastest moving world, many people spend more time while watching online videos. It is no surprise that IGTV is a powerful channel for storytelling. On any social media platform, videos get more engagement than photos. Also, video marketing is one of the best ways to promote your brand and services.

Videos are an essential tool for marketers and brands to engage their customers. Also, IGTV helps you to promote your videos through compelling video stories. According to the research, 72% of people want to see videos to learn about new products and brands. In this post, we’ll share tips about how to use IGTV for your business. 

1. Make A Video Series

One of the important ways to use IGTV is for uploading series videos on specific themes or topics. Creating series videos allows you to go in-depth with content strategy and helps you to maintain consistency with your posting. Posting series videos makes your audience come to your channel repeatedly, and it will increase your video views and likes. You can buy Instagram TV likes to boost your video likes count instantly. 

2. Educate Your Audience

IGTV is a better way to make tutorial videos to educate your audience. Since IGTV allows you to upload long videos to easily show your audience how to use your product or brands, this tutorial video gives your audience a better understanding of your product. Additionally, educational videos get more engagement than regular videos on Instagram. Use IGTV to share tutorial content to get more likes and views for your videos.

3. Share Behind Scenes Videos On IGTV

Take your audience behind the scene with your IGTV videos. While showing these types of videos to your followers helps them know what goes on behind the scene. Show how to make your products and how your employees are working in your industry. It is the best way to maintain transparency and build trust with your audience. Shoot a long video in your industry and upload it to your channel for your audience. 

4. Use IGTV To Post Events

You can host important events and seminars using Instagram TV to get more engagement with your videos. Interview with expert people in your industry and share those videos in your channel to give your customers and followers valuable information. Many brands are using IGTV to share their company events and programs to keep their followers engaged.

5. Publish Interview videos

Many people are using IGTV to interview famous people and celebrities to increase traffic to their channel. Everyone likes to know about famous people’s lifestyles. For that, you can share interview videos and your followers to comment on your videos to get a higher engagement rate. When you get more engagement for your videos, it will reach more people and give more likes and views for your IGTV videos.

IGTV Best Practice To Keep In Mind

The above strategy will help you to increase your business reach and generate more sales. Follow the below tips to optimize your IGTV videos to a higher level. 

  • Maintain consistency while uploading videos
  • Cross-promote your IGTV videos on other social platforms
  • Use hashtags in your videos descriptions
  • Maintain a calendar while posting IGTV videos
  • Track IGTV performance

These tips help you maintain some metrics while uploading IGTV videos.

Additional Tips:

The next feature to expand your business is “Reels.”One more advantage is that everyone can understand your product & services when you produce via videos. Also, you can get a lot of engagement results within a short time. If you buy Instagram reels views, you will get organic views for your reels videos. It’s also one of the best options to increase your marketing value. 

Final Words

Many brands and marketers are using IGTV to promote their business to generate more sales. With Instagram TV, you can create compelling videos to attract more audience to your profile. Use these above strategies to build a successful IGTV marketing to improve your business on Instagram.