bYou can increase brand awareness and engagement using Instagram Stories.
Let’s look at the numbers:
Daily, Instagram Stories is viewed by over 500 million people.
Instagram stories shared by businesses account for one-third of all stories watched.
Almost a quarter of millennials and generation Zers watch Stories about things they’re interested in purchasing.
Instagram Stories are used by businesses of all sizes and in all corners of the globe to market their products and services. And you can model your own methods after their successes.
Here are ten strategies for using Instagram stories to expand your brand’s reach and drive more business.
Incorporate “how to” guides
Instagram stories should be useful to the audience you’re trying to reach. It’s one of the cornerstones of effective content branding.
Sharing instructional tutorials and how-tos is a great method to “add value” to Instagram followers. Since you are an authority in your profession, you have the knowledge to answer the questions of your readers.
H&M Home has created an excellent example of a “how-to” Instagram Story. Advice on making the ideal summer cake is provided by the brand. H&M promotes their branded cake stand, plates, and cups in this way to get customers interested in buying them.
Inspire users to produce original material
The most influential material is UGC, or content created by users. According to TurnTo’s poll, 90% of consumers trust user-generated content as a reliable indicator of brand quality when making purchases.
Therefore, if you care about the future of your company, you should push for user-generated content. Instagram Stories makes it easy by only requiring three actions:
- Initiate a community where customers may upload and share media
- Insist that they mention your account and brand using a specific hashtag.
- Put your greatest Instagram photos on display in your stories.
- See how Toyota employs this strategy to encourage user-generated content creation below.
Benefit from engaging material
People are easily bored.
This explains why photographs and videos don’t always fare well as forms of visual content. Use Instagram’s Quizzes, Questions, Polls, and other accessible stickers to create interactive Stories that will pique the interest of your discerning audience.
Create a social media contest
Launching a social media challenge is another excellent strategy for increasing participation and user-generated content. Instagram, TikTok, YouTube, or any other site can host a challenge, and users can utilise Instagram Stories to spread the word.
Look at this as a model. PacSun is now hosting a contest on TikTok and promoting it via Instagram Stories.
Show some backstage action
Is credibility with your brand a priority for you? Post exclusive behind-the-scenes content on Instagram. Give your audience a glimpse of the inner workings of your company by highlighting its culture, management, and employees.
Take a look at how expertly Amazon presents their staff and warehouse in photographs and movies.
Unbox Social provides data-driven insights to help brands expand their Instagram presence.
Using Unbox Social’s Instagram Analytics Tool, you can learn about the behaviour of Instagram users and their interactions with one another. Free Trial, Simple Interface, Time Savings, and Report Generation.
To get buyers interested in your goods, you should:
Whether you’ve been in business for years or just weeks, you should always be making your clients curious about what else you have to offer. In addition, Instagram Stories can serve this function.
The necessary steps are as follows:
- Put out a high-quality product photo to increase sales.
- You should provide a link on the product page that takes people to your site.
- Make a compelling plea for others to take action. If you need assistance writing, choose a service like ClassyEssay or GrabMyEssay.
- Take a look at how Starbucks is using Instagram Stories to promote the Dragon Drink. The catchy CTA “swipe to sip” is a certain way to get people interested in visiting the website.
Always keep your customers in the loop
Do you desire repeat business and satisfied patrons? Keep your customers up-to-date on product, company, and niche-related news by posting it to Instagram Stories.
Check out this screenshot. Tudor updated its Instagram followers on the policy shift, announcing that all timepieces will now be covered by a five-year warranty.
Donate to nonprofits in your community
BestEssayEducation’s content strategist Michael Bloomingdale has this to say about establishing a credible reputation:
Customers have a favourable impression of businesses that donate to charities and organise volunteer efforts. So, feel free to promote your charitable work on Instagram and to ask your followers to help you out by making a donation.
Have a look at Dolce & Gabbana’s Instagram stories below. The popular clothing line has asked its fans to donate to Humanitas University’s research efforts in the sciences. Dolce & Gabbana hopes to appeal to their audience on a more personal level by supporting a worthy cause.
Conduct exit interviews with staff
Do you wish to make a deeper connection with your intended consumers when sharing your brand’s message? Solicit the assistance of your staff. Set up an interview, film it, and share the result on Instagram Stories.
Click here to view the Pride Month episode of Swatch Stories. It’s a series of quick movies in which workers at Swatch discuss the topic, “What are you open to?” By providing an answer to this question, employees demonstrate their commitment to the brand’s core principles of openness, diversity, and individual expression.
Advertise branded material
You may market everything from YouTube videos and podcasts to downloadable checklists and whitepapers using Instagram Stories.
The clothing retailer Urban Outfitters offers curated playlists to its customers. To reach a large audience, it promotes these playlists using Instagram Stories.