Instagram is one of the most popular social networking sites, with more than 2 billion monthly users. With such a large and varied user base, Instagram offers excellent marketing opportunities for businesses of all sizes. Awareness campaigns, brand following, engagement rate, and return on ad spend (ROAS) might all benefit from this platform’s younger, more engaged audience.
Statistical Analysis of Instagram
Let’s take a look at some of the main statistics that make Instagram so beneficial for businesses and brands of all kinds before we get into the perks.
- Instagram is used by 17.6% of the global population.
- It is believed that 71 percent of US enterprises utilise IG for commercial purposes.
- Instagram is used for marketing by over 200 million companies.
- Sixty percent of Instagram users report finding new items there.
- A third (31.2%) of Instagram’s audience is comprised of young adults (ages 25-34)
- Between 18 and 24 year olds make up 31% of IG users.
- Users from outside the US account for 87% of the total.
- According to statistics from 2021, the average amount of time users spend on Instagram each day is 30 minutes.
- Instagram is preferred by American teens (73%) over any other social media platform for receiving updates about discounts and new items from companies.
- Two hundred million Instagram users regularly check out at least one commercial profile.
- Instagram is where 70% of avid shoppers first learn about new items.
Instagram’s Benefits: The Five Best Arguments for Posting Ads on the App
There are a few significant advantages to using Instagram for advertising.
Making a Campaign
Ad campaigns, creative revisions, and audience targeting are all streamlined thanks to the seamless integration between Instagram and Facebook. With Facebook’s campaign design, optimisation, and audience targeting features, brands can make the most of Instagram’s high engagement rate.
In addition, Instagram’s compatibility with Shopify makes e-commerce marketing efforts that much more convenient.
Brand Recognition
When you consider that over 200 million Instagram users view at least one company page every day, you can see how Instagram presents a remarkable chance to build and nurture a highly targeted audience.
Instagram’s focus on exposure rather than likes or comments as a success metric is especially helpful for lesser-known businesses.
Creative Relaxation
Instagram doesn’t use any advanced creative tools, thus creating and publishing an ad on the platform can be done in a matter of minutes even for those without specialised training in design or development.
Increased Participation Rate
According to Yotpo, Instagram users are 58 times more likely to interact with promoted content than Facebook users and 120 times more likely than Twitter users.
This is your cue to promote user-created content, business-related hashtags, and user engagement in the form of shares, likes, and comments.
Profit through advertising
The typical CTR for Instagram advertisements is 0.58%.
If you’re a company owner, this implies that your money goes further on Instagram than any other platform.
Advice for Running a Profitable Instagram Ad
Instagram’s audience is more interested in lighthearted or thought-provoking posts than academic or attention-grabbing ones. Keep your message concise, informative, brief, and lighthearted.
Advertise on both Facebook and Instagram at the same time.
Increasing the number of places where your ads may be seen can lead to a rise in brand recognition and, in turn, a rise in conversions (both paid and organic).
Pay Attention to Aiming
Instagram users’ passions run deep, making it simple to become lost in a sea of generic targeting. Find out who your most valued customers are by putting your adverts through their paces.
Profit From Openings
Many Instagram users are eagerly expecting updates from their favourite businesses, so introducing a new promotion, winter discount, or holiday event might boost your return on ad spend (ROAS) both online and off.
Check out Unpaid Content to Inform Your Commercial Efforts
Instagram advertisements are most effective when they seem like they belong there, therefore “native” ads are essential. Research the organic postings of your rivals and industry influencers to boost your own creative thinking.
Make advantage of user-created media
Instagram users are more interested in posts that include real individuals (especially their faces). Promote user-generated content (UGC) by highlighting ratings and reviews made by actual customers.
Last Words
Instagram’s rapid expansion and widespread popularity have made it a frontrunner among advertising networks. Both Facebook and Instagram are constantly updating their services to better assist marketers in maximising their output with less expenditure. Instagram advertisements should be a component of your marketing plan whether you run a tiny business or a multinational enterprise.