Few musicians would say that online media is essential for spreading the word about their music. We used to have MySpace to interact with other artists & build a fanbase years ago. However, since its death, the process of establishing a network for music has flitted over numerous social media sites. Instagram appears to be the preferred social media platform for dream-pop musicians.

“NO LONGER AN APP FOR PHOTO SHARING”

Instagram’s CEO, Adam Mosseri, has indicated that the site will undergo significant modifications. He stated that it would no longer be a picture app. Rather than that, they intended to pivot to an entertainment platform to stay up with TikTok’s development (and YouTube).

Instagram has previously altered its strategy in this manner by copying Snapchat’s stories. However, why is this modification essential to maintain TikTok’s growth? Instagram, in short, does not want to lag. To catch up, they released Reels in August 2020. How are they getting along? The interaction statistics of TikToks have Instagram users anxious. A TikTok video is twice as likely to get liked than an Instagram Reel. Additionally, they are nearly three times more likely to leave a remark on a TikTok clip. As a result, Instagram is altering its strategy.

UTILIZING REELS TO YOUR BENEFIT

If you haven’t started posting Reels videos yet, now would be the time to do so. To begin, we should presume that anything Instagram advises will be supported by the algorithms as well.

Instagram recently published six suggestions for content creators. These are Instagram’s “getting found in the Reels tab” tips. Reels that:

  • Are amusing and enjoyable
  • Are motivating
  • Utilize innovative tools such as typography, filters, and camera effects.
  • Utilize vertical video footage
  • Utilize music from Instagram’s music collection and unique audio that you produce or discover on Reels.
  • Are exploratory! Experiment with something new, be genuine and determine what works best for you.

Don’t share Reels that: According to a similar Instagram post.

  • They are hazy owing to their poor resolution
  • Are repurposed from previous applications
  • They are surrounded by a boundary when they are uploaded
  • Cover a lot of the pictures with text.
  • Violate Instagram’s Community Guidelines

INCLUDE MUSIC FROM YOUR INSTAGRAM LIBRARY

If your music is available via streaming services, it will also be included in the Music Library on Instagram (unless you intentionally opted out). When you use music in a video clip, you will get compensated on a per-view basis. Therefore, try uploading your music video as a Reel & synchronizing the audio from Instagram’s music library.

Unlike TikTok, which requires you to utilize a 30-second to a 1-minute clip of your music, Instagram allows you to use any portion of your song. It is also true in the case of Stories and Reels. As a result, you would acquire more Instagram reels likes, thereby increasing your video’s probability.

RECOMMENDATIONS FOR IGTV VIDEOS

Utilize Instagram’s IGTV feature and buy IGTV likes to post the complete music video clip on Instagram. You can post up to ten minutes on IGTV. You can share a snippet from your IGTV video, with the capability to swipe up to see the full version. Regrettably, there is no way to pay to promote the IGTV video (the same is true for Reels). However, given Instagram’s recent push on video content, you’ll want to stay ahead of the game.

Conclusion

Instagram’s focus is shifting away from images and toward videos. Utilize Reels and IGTV to promote music and band, in addition to the Stories and Posts you’ve been generating. Enhance your material with information and interact with the other bands & artists.

TikTok acquires over 689 million active users every month in the United States, in that over 60% are between the ages of 13 and 28, and over 60% are female. It’s a notable point that above 70% of teenagers have an active profile in America.

Additionally, TikTok has the most excellent engagement rate than other social media networks, as measured by the follower’s percentage that engages with influencers.

While most TikTok users are far younger than many famous social networks, the general audience is diverse. Users remain diverse in terms of age, geography, and gender. Every user has their unique preferences for the sort of videos they want to watch, in terms of choosing which content to display to which users and when; here’s where the algorithm of TikTok enters the stage.

What Determines the Suggestions on Your TikTok “For You” Page?

TikTok has historically been more secretive about its algorithms, which has resulted in considerable speculation regarding the variables influencing how the FYP(For You Page) is populated. That was altered in June 2020, when TikTok published a blog post outlining the process used to create For You Page suggestions.

According to the platform, the FYP’s algorithms depend on individual users’ interests and activity history. As a result of the sheer number of variables and variances involved, no two For You feeds will be identical; as the name indicates, these suggestions have been carefully selected for you.

Several factors impact these suggestions, including the following:

What Determines the Suggestions on Your TikTok “For You” Page?

TikTok has historically been more secretive about its algorithms, which has resulted in considerable speculation regarding the variables influencing how the FYP(For You Page) is populated. That was altered in June 2020, when TikTok published a blog post outlining the process used to create For You Page suggestions.

According to the platform, the FYP’s algorithms depend on individual users’ interests and activity history. As a result of the sheer number of variables and variances involved, no two For You feeds will be identical; as the name indicates, these suggestions have been carefully selected for you.

Several factors impact these suggestions, including the following:

     User Interactions 

User engagement has a significant impact on the TikTok videos, with the following factors having a significant effect on your For You feed:

  • Likes for videos
  • Shares of video
  • Profiles followed.
  • Posted comments
  • Created Videos

Additionally, the system considers how far a viewer progressed through the video and whether they watched video content entirely or not. Also, you could buy TikTok hearts to trigger the TikTok algorithm to take your content to the For You Page(FYP). Watching video content from start to finish demonstrates a high level of interest and is weighted more heavily in the TikTok algorithm than other contributing variables.

Consistently appearing in people’s feeds goes beyond merely becoming a follower. Users would get more material from producers with whom they interact than those they follow but never interact.

     Information Of Videos

It includes video characteristics and data that are unique to each video, such as:

  • Runtime/length
  • Stickers
  • Sounds
  • Hashtags
  • Runtime/length

Hashtags, in particular, play a significant role in determining which video content is suggested. Any user who views or makes a video with a specific hashtag would have a high chance of getting relevant videos with that hashtag.

     Account And Device Settings

TikTok confirms that it considers device and account settings but emphasizes that these criteria are weighted less heavily than robust. These parameters are solely tracked to enhance app performance.

Consider the following device and account settings:

  • Preference for languages
  • A rural setting
  • Type of device

What Has No Effect on Your ‘For You’ Feed?

The overall amount of fans an account has no bearing on whether their posts appear higher or more frequently in the For You algorithm’s functionality. Naturally, individuals with an enormous following will have greater overall exposure, but their postings will not receive special treatment due to their popularity. Additionally, your analyzed data of successful vs. unsuccessful videos has no bearing on placement.

It implies that a TikTok video from a producer with a large following — and/or a track record of producing high-performing videos — will not be suggested more frequently than a video from a newer artist with fewer followers and/or lower-performing videos.

Videos are evaluated and recommended according to their unique merits, not the producers’ merits.

According to the relevant section of TikTok’s blog post:

“While a video is likely to garner more views if an account releases it with a bigger following count, neither follower count nor prior high-performing content are primary variables in the suggestion system.”