Few musicians would say that online media is essential for spreading the word about their music. We used to have MySpace to interact with other artists & build a fanbase years ago. However, since its death, the process of establishing a network for music has flitted over numerous social media sites. Instagram appears to be the preferred social media platform for dream-pop musicians.
“NO LONGER AN APP FOR PHOTO SHARING”
Instagram’s CEO, Adam Mosseri, has indicated that the site will undergo significant modifications. He stated that it would no longer be a picture app. Rather than that, they intended to pivot to an entertainment platform to stay up with TikTok’s development (and YouTube).
Instagram has previously altered its strategy in this manner by copying Snapchat’s stories. However, why is this modification essential to maintain TikTok’s growth? Instagram, in short, does not want to lag. To catch up, they released Reels in August 2020. How are they getting along? The interaction statistics of TikToks have Instagram users anxious. A TikTok video is twice as likely to get liked than an Instagram Reel. Additionally, they are nearly three times more likely to leave a remark on a TikTok clip. As a result, Instagram is altering its strategy.
UTILIZING REELS TO YOUR BENEFIT
If you haven’t started posting Reels videos yet, now would be the time to do so. To begin, we should presume that anything Instagram advises will be supported by the algorithms as well.
Instagram recently published six suggestions for content creators. These are Instagram’s “getting found in the Reels tab” tips. Reels that:
- Are amusing and enjoyable
- Are motivating
- Utilize innovative tools such as typography, filters, and camera effects.
- Utilize vertical video footage
- Utilize music from Instagram’s music collection and unique audio that you produce or discover on Reels.
- Are exploratory! Experiment with something new, be genuine and determine what works best for you.
Don’t share Reels that: According to a similar Instagram post.
- They are hazy owing to their poor resolution
- Are repurposed from previous applications
- They are surrounded by a boundary when they are uploaded
- Cover a lot of the pictures with text.
- Violate Instagram’s Community Guidelines
INCLUDE MUSIC FROM YOUR INSTAGRAM LIBRARY
If your music is available via streaming services, it will also be included in the Music Library on Instagram (unless you intentionally opted out). When you use music in a video clip, you will get compensated on a per-view basis. Therefore, try uploading your music video as a Reel & synchronizing the audio from Instagram’s music library.
Unlike TikTok, which requires you to utilize a 30-second to a 1-minute clip of your music, Instagram allows you to use any portion of your song. It is also true in the case of Stories and Reels. As a result, you would acquire more Instagram reels likes, thereby increasing your video’s probability.
RECOMMENDATIONS FOR IGTV VIDEOS
Utilize Instagram’s IGTV feature and buy IGTV likes to post the complete music video clip on Instagram. You can post up to ten minutes on IGTV. You can share a snippet from your IGTV video, with the capability to swipe up to see the full version. Regrettably, there is no way to pay to promote the IGTV video (the same is true for Reels). However, given Instagram’s recent push on video content, you’ll want to stay ahead of the game.
Instagram’s focus is shifting away from images and toward videos. Utilize Reels and IGTV to promote music and band, in addition to the Stories and Posts you’ve been generating. Enhance your material with information and interact with the other bands & artists.